But I have discovered the secret that after climbing a great hill, one only finds that there are many more hills to climb.


Nelson Mandela



In May 2013 a group of designers from South Africa came up with an idea to celebrate Nelson Rolihlahla Mandela’s life by collecting 95 posters from around the world, honouring his lifelong contribution to humanity. In 60 days designers from more than 70 countries submitted over 700 posters. The submissions were curated and 95 exceptional posters that encapsulated Madiba's values and the essence of the initiative were selected to form part of the Mandela 95 Poster Project Collection. The collection has since been exhibited in South Africa and many other destinations around the world.


The collection was sold to Design Institute, South Africa’s national design promotion body and a subsidiary of the South African Bureau of Standards (SABS). The acquisition has successfully achieved the aim of raising R1 million for the Nelson Mandela Children's Hospital Trust, thus cementing the design community’s contribution to Madiba’s final legacy wish. 


The Mandela Poster Project is endorsed by the International Council of Design (ico-D) and is an officially recognised World Design Capital Cape Town 2014 project.


The organisers, known as the Mandela Poster Project Collective, work for no personal gain, and give freely of their time, expertise and resources.





Brenda Sanderson (Canada) – IxDA Executive Director, Icograda's MD 2005-2012

Celéste Burger – Creative Director at Angelcy Brand Messengers

Ithateng Mokgoro – Founder at Gamatong Design, Curator of TEDxJohannesburg 

Jacques Lange – Icograda President 2005-07, Partner at Bluprint Design

Jennie Fourie – Freelance Copywriter at Creative Language Solutions

Karuna Pillay – Partner/Managing Executive at Bluprint Design, Owner PHCCS

Kelo Kubu – Founder at Gamatong Design, TEDx Ambassador Southern Africa

Marco Cannata – Owner and Creative Head at Downtown Creative Agency

Ruth Klotzel (Brazil) – Former Icograda VP, Founder at Estúdio Infinito

Mohammed Jogie – Icograda VP 2007-09, Partner at Morning Star Design

Vesna Brekalo (Slovenia) – Icograda VP 2011-2013, Independent Designer at VesnaBrekaloDesign

Vuyo Lutseke – Media & Communications Officer at Nelson Mandela Children's Hospital Trust